Meta AdsFree tool · Meta Ads

Free Meta Ads report generator

Connect the ad account, pick the period and get a one-page report: the numbers compared with the previous period, the campaigns that spent the most and a summary you can send to your client.

We only ask for read access. We don't change anything in your campaigns, and the stored access is deleted after the report.

The report

What the report shows

7 numbers against the previous period

Seven numbers for the period, each one against the previous period: spend, results, cost per result, impressions, clicks, CTR and CPM.

The 5 campaigns that spent the most

The five campaigns with the highest spend, with results, cost per result and CTR for each.

A summary in your client's language

A three-paragraph summary written by RelatorAI in plain client language: what happened, what drove the result and what to watch next period.

Metrics

How to read each metric

Spend
How much the account spent on ads in the period, in the account currency.
Results
The action each campaign was set up to get: a purchase, a lead, a message or a click, depending on the objective. It is the same number as the "Results" column in Ads Manager.
Cost per result
Spend divided by results. If it goes up, each result got more expensive.
Impressions
How many times the ads were shown on screen. The same person can count more than once.
Clicks
Clicks on the ads, counted the same way as in Ads Manager.
CTR
Clicks divided by impressions. It shows how much the ad catches the attention of the people who see it.
CPM
The cost of a thousand impressions. It shows how much more, or less, it cost to reach the audience.
Comparison
The previous period has the same number of days and ends the day before the chosen period starts. For "last month", the comparison is the month before it.
Example

Sample report

Meta Ads report

Sample Store · BR

09/18 to 10/17/2026 · compared with 08/19 to 09/17/2026 · BRL

Spend

R$18,420.35
+14.4%
was R$16,102.10

Results

612
+13.3%
was 540

Cost per result

R$30.10
+0.9%
was R$29.82

Impressions

1,284,310
+7.9%
was 1,190,004

Clicks

21,870
+12.6%
was 19,420

CTR

1.70%
0 p.p.
was 1.63%

CPM

R$14.34
+6.0%
was R$13.53
Period summary
RelatorAI

Over the last 30 days, the account spent R$ 18,420.35 and generated 612 results, 13.3% more than in the previous period. Spend grew slightly faster than results, so each result cost R$ 30.10, almost the same as the R$ 29.82 before.

The Black Friday catalog campaign took a third of the spend and brought 241 results, at the lowest cost among the five largest. The 30-day remarketing had the best click-through rate, 2.41%.

Ads got more expensive to show: CPM rose 6%. The summer collection reach campaign had the highest cost per result, R$ 64.41, and is worth reviewing before the next period.

The 5 campaigns that spent the most

CampaignSpendResultsCost per resultCTR
[Conversions] Black Friday · Catalog
R$6,210.40
241
R$25.77
1.92%
[Conversions] 30-day remarketing
R$4,180.00
168
R$24.88
2.41%
[Leads] Newsletter sign-up
R$3,020.55
112
R$26.97
1.38%
[Reach] Summer collection launch
R$2,640.90
41
R$64.41
0.88%
[Traffic] Blog · Size guide
R$1,512.30
38
R$39.80
1.74%

Generated by Relator Digital with data from Meta's Insights API.

Example with simulated data
Step by step

How it works

  1. 1

    Connect Meta with the login that manages the ad accounts.

  2. 2

    Pick the account and the period: last 7 days, last 30 days or last month.

  3. 3

    Enter your email to see the report and get the link.

Privacy

What we keep

  • Access to your Meta account is deleted as soon as the report is sent. If you don't finish, it is deleted within 72 hours.
  • The report keeps only the numbers and the campaign names, and the link expires in 30 days.
  • We use your email to send the report. News and the newsletter only if you tick the box, and you can unsubscribe from any email. The details are in the privacy policy.
Relator Digital

When the free tool is not enough

The tool builds one account, one period and one report at a time. In Relator Digital, the report carries your brand and your client's, goes out by email every week or every month and brings together Meta Ads, Google Ads, GA4 and the client's CRM.

Try it free for 7 days
Questions

Frequently asked questions

Is the tool really free?

Yes. You connect, generate and receive the report without paying and without creating an account.

Do I need to create an account?

No. We only ask for an email to show and send you the report.

Which permissions will Meta ask for?

Read access to the ad accounts and to the Business Manager businesses. We don't ask for permission to create, edit or pause campaigns.

How do I remove the access in Meta?

We delete the access stored in Relator as soon as the report is sent. To remove the app from your Meta account, remove Relator Digital under integrations in your business settings.

Do the numbers match Ads Manager?

The data comes from Meta's Insights API, the same source as Ads Manager. There may be rounding differences, and numbers for the last few days can change while Meta finishes attributing conversions.

Can I build a report for a client's account?

Yes, if your Meta login has access to the client's ad account.

How many reports can I build?

Up to 5 per day.

How long does the report link work?

For 30 days. After that, build a new one.

Does it work with Google Ads?

No. This tool is for Meta Ads only. Google Ads, GA4 and CRM are in Relator Digital.